HI, I’M NATALIE.
A DESIGN LEADER, SPEAKER, COMMUNITY BUILDER & MENTOR.
I LEAD PLATFORM & DATA DESIGN TEAMS AT CAPITAL ONE, CO-FOUNDED NYC CHAPTER OF THE SERVICE DESIGN NETWORK, WON AN AWARD ON GLOBAL STAGE FOR COMMUNITY EVENTS, AND PROVIDE MENTORSHIP ON ADPLIST.
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HI, I’M NATALIE.
DESIGN LEADER, SPEAKER & MENTOR.
I LEAD PLATFORM AND DATA DESIGN TEAMS AT CAPITAL ONE, CO-FOUNDED NYC CHAPTER OF THE SERVICE DESIGN NETWORK, WON AN AWARD ON GLOBAL STAGE FOR COMMUNITY EVENTS, AND MENTOR FOR ADPLIST.
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More About Me
I have been practicing design my entire career and offer expertise in design leadership, design strategy, service design, design research, organizational design, design education, and UX. I have worked within startups, agencies, and in-house design studios to strategically and meaningfully improve the experience customers and internal associates have with products, services, and platforms. I have managed teams, and facilitated large groups of up to 100. I mentor designers more junior to me on a weekly basis inside and outside of work.
When I am not solving problems through my work, you can find me teaching; cooking; exploring NYC with friends; sailing; discussing AI, complexity theory, and systems thinking; or practicing yoga at my local studio. I like to keep busy!
LEADERSHIP EXPERTISE
TEAM VISIONING
I lead teams through redefinition of vision, mission, portfolio scope, workstream definition, resourcing, and budget conversations through partnership with executive leadership across the business–often in product and technology.
ENGAGEMENT STRUCTURING
I work with leaders across product, technology, and other subject matter expertise to align organizational structure, routines, and various working approach toward the vision. Ultimately I help teams work smarter to achieve their goals.Â
DESIGN METHODS COACHING
Whether I am helping teams see the value of design through tactical work conducted by designers or standing in front of a classroom I am always advocating for design and research as well as pushing best practices.
RESEARCH & STRATEGY
I oversee designers and non designers in their approach of planning, conducting, and making sense of research. I further offer support around how that research refines, or redefines, strategy and prioritization of work.Â
CO-CREATION & TESTINGÂ
I oversee designers and non designers in their approach to continued development, or first time development, of services, products, and platforms through various co-creation, exploratory, and evaluation methods.Â
FEEDBACK & ITERATIONÂ
I oversee designers and non designers in their approach to define success metrics, collect feedback, and strategically iterate upon products, services, and platforms. I collaborate with other leaders on overall strategy.
MY WORK
An overview of example work is depicted here. For details, contact me for the password. Further public insight on my skillset and experience, can be found within Capabilities and Resume pages.
GET IN TOUCH
Have an idea or a project? Lets build something together.