RESUME

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EXPERIENCE OVERVIEW : 
INDUSTRY FLUENCY

I have worked within startups, marketing agencies, and design studios within a range of industries.

Data Privacy
Financial Services
Insurance
Manufacturing
Pharma
Retail
Technology
Transportation
Social Services
Human Resources
Gas & Electric
LEADERSHIP & PROJECTS

I am a people manager and team leader. I empower designer growth, am responsible for all work associated with talent management processes, and oversee strategy, prioritization, and execution associated with project work to make sure it is in line with what the business needs most.

I find great joy in supporting the growth of designers while working through overall portfolio strategy and design delivery planning alongside other cross functional leaders in product, engineering, data science, policy, communications, legal, marketing, and others.

My shortest projects have lasted a few weeks while my longest projects have lasted up to a few years. 

SYSTEMS THINKING

I practice regularly helping design ICs and managers transition their thinking through varying levels of zoom: from the 50k view of an ecosystem into the weeds of an individual touchpoint. 

CURRENT ROLES & RESPONSIBILITIES : 
Sr. Director of Design,
Card Platforms & Data
Capital One
Jun 2024 – Present

Senior Design leader managing a growing Design team at the at the intersection of the US Card business, machine learning, and associate experience. I work alongside VP, MVP, SVP, and EVP cross functional partners in Data, Modeling, Decisioning, and Credit Card Innovation to define and launch data powered solutions that raise the tech and experience bar inside Capital One and industry-wide.

Co-Founder
& Mentor
Service Design Network New York Chapter
Apr 2018 – Present

I co-founded the New York Chapter of the Service Design Network in 2018, and co-led he transition to new leadership in 2022. During my tenure as a chapter leader, we hosted 50+ events with an average of over 65 people, won an award on a global stage for innovative event strategy in 2019, became a 501(c)(3) nonprofit in 2020, and published content (articles and video) socialized globally.

Listen to my podcast about building community on Spotify. 

Community Educator, Speaker & Mentor
Various Organizations
Jan 2017 – Present
  • Conference Speaker: ADPList BeMore Festival: 2022, 2023 | Service Design Network Global Conference: 2020, 2021 | Service Design Day: 2020 |  Chicago Ideas Week 2018, 2019 |  Service Design Week 2019 | Agile2018
  • Podcast Speaker: Inspirational Leadership Series: 2023 | Service Design Show: 2021 
  • NYU MakerSpace Guest Teacher
  • Cal Poly SLO GrC Guest Teacher
  • Hexagon Mentorship Program
  • Design for America Guest Mentor
  • Parsons Guest Mentor
  • Design Thinking 3 Day Coach
  • Design Thinking 1 Day Instructor
  • Service Design 1 Day Instructor
  • Global Service Design Jam Mentor

I am passionate about teaching, and specifically about illuminating how multifaceted today’s designers can be – that we do not just work with fonts and colors anymore. Often we are well versed in research, strategy and innovation methodologies.  Additionally, when I teach I learn from others as much as they learn from me. I deeply enjoy instruction and facilitation – it helps me get to know and understand people in new ways. I have gotten involved in a handful of programs within my workplace as well as within my local community. I mentor for ADP List (over 150 sessions, over 5,000 minutes) and am regularly listed as top rated for my contributions not only in one on ones but through speaking at events.

PREVIOUS ROLES & RESPONSIBILITIES : 
Head of Design,
Data Management & Explainability
Meta Central Privacy
Oct 2022 – Jun 2024

Managed three design teams, consulted two, and collaborated with executive leaders across Product, Engineering, Data Science, Legal, Policy, Communications, Marketing, Privacy Review to define strategy and launch Meta-wide products, processes, policies, and standards that helped consumers make privacy decisions right for them by bringing together transparency and controls.

Director of Design,
Machine Learning
& Risk Innovation
Capital One
Jan 2017 – Oct 2022

Advocated for, built, and led design teams across multiple business portfolios. Redefined vision, strategy, and workstream delivery approach that fundamentally changed ways that teams engage with one another—particularly with design—to drive high-impact results through associate and customer facing experiences. Educated hundreds of associates on the value of human-centered methods. 

Lead Interaction
& Service Designer
FJORD (within Accenture Interactive)
Nov 2013 – Jan 2017

Led mixed-method research, client collaboration sessions, synthesis, strategy, concepting, prototyping, and product testing across several clients annually. Regularly presented to executive level clients and collaborated across Account and Program Managers, Visual Designers, Developers, and Business Strategists.

Lead UX Designer
AbelsonTaylor
Oct 2012 – Nov 2013

Led all UX Design work across over 15 clients company-wide (one of 4 UX Designers for 500 person company). My work was incorporated within almost all tablet and mobile applications launched while there. Work required intensive critical thinking, decisiveness, and user advocacy across contexts under tight regulatory deadlines.

UX Designer, Manager
Symmetri Marketing
Oct 2011 – 2012

Company’s lead, and sole, UX Designer working closely with the VP of Digital Solutions to provide counsel on UX, project management, SEO, and analytics reporting. Presented UX work in all client reviews and collaboration sessions.

UX Designer,
Marketing Strategist
Experts Exchange
Oct 2009 – 2011

Defined, coordinated, and launched company-wide marketing campaigns in close collaboration with Creative, Engineering and QA. Defined and launched 0-1 company-wide social media strategy, roadmap, and ran small executional team. Led research and created Design artifacts that informed new company strategies.

Design Intern
Leo Burnett
Jun – Aug 2008

Primary beta tester of an innovative and new workflow routing system for the agency’s largest client. Worked with an agency art director, assisting him in the creation of ad templates to be used in national ads.

Freelance Designer
Various Small Businesses
Jun 2004 – 2008

Led research, strategy, and branding services for small businesses and university-based organizations in the Bay Area and Central Coast of California including Zbath, Enriching Lives through Music, Baileyana Winery, Mat Pica Pi, the Technical Association of Graphic Arts, and University Graphic Systems.

NATALIE NEVER BACKS DOWN FROM A CHALLENGE, ACCEPTS CRITICISM WELL AND IS ALWAYS EAGER TO LEARN NEW THINGS.
MATT COLLINS
MATT COLLINS
Executive Creative Director at Gorilla Group
NATALIE IS AN AWESOME DESIGNER, LEADER AND MENTOR. SHE IS ALSO A FIERCE ADVOCATE FOR RESEARCH BASED DESIGN.
NANA CHOI
NANA CHOI
Senior Product Designer at Capital One
I ENJOYED NATALIE’S CURIOUS MIND, SENSE OF HUMOR, AND CONSTANT DESIRE TO LEARN AND HELP OTHERS.
JESSICA RUDOLPH
JESSICA RUDOLPH
Design Producer at FJORD
NATALIE IS A TRUE EXAMPLE OF A LEADER THAT INSPIRES OTHERS THROUGH HER PASSION, DEDICATION, AND TEAMWORK.
ARIELLE BAIO
ARIELLE BAIO
Director of Design at Prudential
NATALIE IS A SAVVY, GREGARIOUS, ATTENTIVE HARD WORKER. SHE’LL DO WHAT IT TAKES TO GET THE JOB DONE AND DONE WELL.
KILIAN SWEENEY
KILIAN SWEENEY
Software Developer at Omnience
AS A LEADER IN EXPERIENCE DESIGN SHOULD BE – NATALIE IS A GREAT FACILITATOR, VISIONARY AND ALWAYS FOLLOWS THROUGH.
ERIK JOHNSON
ERIK JOHNSON
President, Co-founder at PrivateAcre
Natalie Kuhn

A believer that many of the world’s problems can be solved using a designer’s mindset and methodology. Hopeful that I can help to create change by starting within my local community.

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Ⓒ Natalie Kuhn 2025. All Rights Reserved.
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